Marketin online-ko estrategia ez ditu marketin tradizonaleko 4P-ak kontutan izaten.

a) Marketin pertsonalizatua: produktu pertsonalizatuak sortzea kontsumitzailearen beharrak kontuan izanda. Adibideak:

 

b) Parte hartzea: komunitateak sortu, horrela kontsumitzaileak informazioa emango digu eta enpresaren parte izango da.

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c) Peer to peer: komunikazio horizontala. Adibidez: airbnb

d) Predikzioak: informazioa analizatu ahal da eta horrela kontsumitzailearen lehentasunak ezagutu.

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